Fountain Mobile
Press Release
Clear Channel Entertainment TV and fountain mobile partner to create an interactive first during the Times Square 2005 New Year’s Eve festivities
USING FOUNTAIN MOBILE’S TEXT-TO-VOTE TECHNOLOGY, TIMES SQUARE REVELERS VOTED TO HEAR THEIR FAVORITE SONGS
NEW YORK, NY (January 3, 2005) – Through a collaboration between Clear Channel Entertainment Television (CCETV), a division of Clear Channel Entertainment, Countdown Entertainment and Fountain Mobile, revelers at the 2005 Times Square New Year’s Eve Celebration were able to vote for their favorite songs by participating in Text-To-Vote. For the first time, the Times Square New Year’s Eve event became interactive when audience members at the celebration were able to use their cell phones to vote for their favorite songs in four different categories throughout the night.
Fountain Mobile provided the Text-to-Vote technology support, allowing real-time voting technology and instant vote tabulations. Between 6pm and 9pm, the stage show announcer introduced the category and the three song nominees. The audience had approximately 30 minutes to text in their top choices. The DJ announced the winning song and played the selections after the voting polls closed. Voters paid $0.99 per entry, charged to their mobile phone bills. The audience’s winning choices were: Oklahoma (Broadway category); I’ll Be There for You (Friends for TV Show category); Whenever, Wherever (Shakira - Today’s Sounds category); and Lola (Kinks - Girls vs. Boys category).
“Through a unique media rights deal with Countdown Entertainment which puts up the event in Times Square, we wanted to try something new for the hundreds of thousands of people who arrive to ring in the New Year. Lead time was only weeks and Fountain was able to react and get it in place. Text-to-Vote was a great opportunity to give the live audience an added dimension of entertainment.” says Steve Sterling, Senior VP of Clear Channel Entertainment TV.
Fountain Mobile’s data applications connect with major US wireless carriers, allowing everyone to join in the fun and vote for their favorite songs. Fountain Mobile was able to design, plan and launch the program in less than six weeks.
“Text-to-Vote was a fun and energizing program that created great excitement among the Times Square crowd,” adds Peter Tilles, Managing Director of Fountain Mobile. “Instead of picking a winning song by the loudest cheers or applauses, Text-to-Vote provides an accurate, yet still timely result.”
The New Year Eve’s song categories, winners and contenders were:
Broadway:
Oklahoma –(winner)
Fame
Summer Loving (from Grease)
TV Theme Songs:
I’ll Be There for You (Friends) (winner)
Hey, Hey We’re the Monkees
Come On, Get Happy!
Today’s Sounds:
Whenever, Wherever (Shakira) (winner)
Fight for Your Right to Party (Beastie Boys)
Yeah (Usher)
Boys vs. Girls:
Lola (Kinks) (winner)
Girls Just Want to Have Fun
Boys are Back in Town
About Clear Channel Entertainment
Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Communications (NYSE: CCU), a global leader in the away-from-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including nearly 100 in North America and more than 30 in Europe. In 2003, 69 million people attended approximately 32,000 events promoted and/or produced by the company, including live music events; Broadway, West End and touring theatrical shows; family entertainment shows; museum exhibitions, and specialized sports and motor sports events. In addition, the company’s independently operated athlete representation business, SFX, provides management, marketing and financial consulting services to many of the world’s top professional athletes. Clear Channel Entertainment also provides marketing services through LIVE Channel, a company dedicated to creating and executing live events for companies seeking brand promotion. Clear Channel Entertainment operates throughout North America, Europe, and Australia. More information may be found by visiting www.cc.com and www.clearchannel.com., Inc. (NYSE:CCU) is a global media and entertainment company specializing in "gone from home" entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio, outdoor displays, live entertainment events and venues, and television stations.
About Fountain Mobile, Inc
The Fountain Mobile Entertainment Group collaborates with clients in TV, Film, Sports and Music to develop interactive dialogue with their fans and audiences. The company’s entertainment mobile-data offerings include Text-to-Vote, Text-to-Screen, Trivia Games, Text-to-Win Sweepstakes, Ring-tones, Streaming Audio/Video as well as other engaging products.
Fountain Mobile is a leading provider of innovative mobile data applications to assist brands across all industries harness this powerful communications medium in meeting their business objectives. Based in both New York and Los Angeles, Fountain Mobile leverages the wealth of execution knowledge developed in the European markets to create mobile services in across a number of verticles: Entertainment, health, emergency services, transportation, safety, travel & leisure and much more. For more information about Fountain Mobile, visit www.fountainmobile.com.
Media Contacts:
Daniela Markoska
J. Goldstein PR
(212) 320-3692
daniela@jgoldsteinpr.com
Peter Tilles
Fountain Mobile, Inc.
(212) 317-0444
peter@fountainmobile.com
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